Angélica Barco

Angélica Barco is a brand design expert and creative director with over 20 years of experience in brand design, strategy, and visual communication. She currently runs her own studio, Ang Studio, which specializes in the conceptualization and development of brand strategies, corporate identity, and digital identity. She understands brands from four fundamental perspectives: strategy, aesthetics, commitment, and innovation.

She holds a Bachelor of Fine Arts degree, specializing in Graphic Design (University of Barcelona), as well as a Master's degree in Creative Direction (ESADE, Barcelona) and a Master's degree in Art Direction (Red&Yellow School, Cape Town). She is currently finishing her PhD in Design at the University of Deusto, focusing her research on the role of design in managing uncertainty and decision-making processes in organizations.

She combines her professional activity with research and teaching. Since 2020, she has been an associate professor in Design Project Management at the University of Deusto, where she has also taught in the Master's Degree in Strategic Design.

Her work has been recognized with various national and international awards—including five Laus Awards, six Anuaria Awards, six Selected from Europe awards, three selections at the Ibero-American Design Biennial, and two Best Brand Awards from Europe—and has been featured in specialized publications such as Select Index Book, Novum, Graffica, Experimenta, Design Boom, and Pencilcase.